Leasing

Are we filling units and keeping residents? Occupancy trends, move-in/move-out volume, renewal rates, and turnover.

Where is lease expiry exposure concentrated? Upcoming expirations by month, property, and unit type.

How long do vacant units sit, and why? Vacancy duration, patterns by unit type and property.

Are we keeping the residents we want to keep? Renewal pipeline, retention rates, and renewal rent changes.

How aggressive are renewal rent increases, and what's the payoff? Renewal pricing vs market, trade-out comparison.

Which marketing channels produce signed leases? Conversion funnel from lead to move-in, source effectiveness.